Accounting rules have perverse effects on real life. Here's an example
dear to my heart.
Let's say you're a publisher, and among the rights you own are
those to the work of an author who was big in the fifties and sixties,
but who has since died, and whose works have been out of print for a
while. You might think you'd bring those books out again, maybe not in
print because that needs a big investment that you might not recoup
if you only reach a small audience of aging fans, but maybe in etext?
Here's why you might not. Those rights have a monetary value, which
was set when you acquired them (maybe as part of the assets of another
company that you bought for entirely different reasons), and that's
part of the assets listed in your accounts. If you'd bought a building
or a printing press, there would be rules for automatically adjusting
the value it had in your list of assets over time, because it's not
too hard to work out a fair market price for things like that; but in
the case of publication rights that are sitting unused, there's no way
of re-valuing them until an actual publication happens, so they still
have the nominal value they had when you acquired them.
But that was a while ago, when that author was a bit better-known and
more of his fans were alive. If you bring the books out again now, and
sales aren't as high as they would have been then – which obviously
they won't be, because the only new fans these days are people who've
been lent the books by the old ones – you'll have to re-value the
rights, because they'll be worth less than they used to be.
And that means your accounts will show a loss, just the same as if
you'd actually lost something real. Which makes your overall
profitability less than it otherwise would be, the value of the
company if you sell it is lower, and so on.
So instead you sit on the rights and leave the things unpublished,
keep them on the books at their theoretical value, and let the author
be even more comprehensively forgotten.
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