Having recently had a truly appalling meal at a hotel that rhymes with
Hark Hinn Hottingham, and heard more horror stories from people who
were actually staying there, I thought about hotels' incentives to
make things pleasant for their customers… and couldn't come up with
any.
Well, not for chain hotels, anyway. If your hotel is a
destination in itself, i.e. it's more of a resort than a pure hotel,
then you need to attract people to it. And the same applies if there's
just the one of it. But if you have a chain of generic urban hotels,
your customers are mostly:
Business people who are staying there because your chain offered
their employers a better deal than the other chains; they had no
choice in the matter, as they were told to stay there.
Non-business people who have gone there because that's where the SF
convention, wedding, etc., is happening. They can try to get future
events moved, but they still won't have a choice about where to
stay.
Nobody is choosing to stay here. So as long as you can reach a bare
minimum standard ("a restaurant", "room keys"), it doesn't matter how
lousy the actual implementation is (an hour between ordering and any
food, cheapest nastiest ingredients, keys that don't actually work
reliably). Nobody chose to go there, they won't have any choice about
coming back, and if the event doesn't return there are always more
suckers out there.
The people you will be trying to attract are the organisers of events,
and my experience (having been one a couple of times) has certainly
been that one gets treated much better in such a role than as a normal
punter, even at a genuinely good hotel.
Obviously this doesn't mean that no chain hotel will ever do more than
the bare minimum, but it'll be up to the individual manager, and he
probably won't be able to spend any money on it.
If I can't have a hotel that's owned and run by people who actually
work there, I'd much rather go with something like the Ibis that I
stayed at in Bradford for YSDC Games Day 3: I chose it because it was
the closest hotel to the event site, but it set its sights rather
lower and achieved a distinctly higher standard.
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