Some trailers I've seen recently, and my thoughts on them. (Links are
to youtube. Opinions are thoroughly personal. Calibration: I want a
trailer to tell me what's different about this film; the marketers
want it to tell me why it's like all the others…)
Texas Chainsaw Massacre:
here's a lovely atmospheric setting. Here's the same old done-to-death
slasher villain.
After Yang:
sigh, yes, it's still a revolutionary idea in film that an AI might be
a person. I suppose we're lucky he's not going clank clank murder.
Might actually work, but one can't tell from this.
No Exit:
so the basic villain is the American legal system. Yeah, seems fair.
I'm less interested in the plot where one of these people is a
murderer, and/or they get killed one by one.
A Day to Die:
what another action film where Grunty Bruce Doesn't Do That Any
More? Is that five, six, all of a sudden? Is there a Willis Quota that
needs to be fulfilled? Does he have a tax bill to pay?
Gold:
so… it's basically the Sierra Madre without Humphrey Bogart?
Cheaper by the Dozen:
crotch injury, har har. Still, remaking films from 1950 will probably
appeal to that part of the cinema audience that wishes it were still
living in 1950.
Lightyear: OK, so
basically Toy Story's great virtue was to be a film for kids that
would also be enjoyable by adults. But this is a marketable
character, and if there's anything for the adults here (apart from
the horrid version of Starman) it's lost in all the bouncy action.
Ultrasound:
disguising supernatural-tech horror as desperately mundane horror? Hm,
maybe. Doesn't grab me, though.
Firestarter:
it's a remake, and it's from Blumhouse. Great big meh. (Also, the fire
exposure suit doesn't do you much good if someone has the imagination
to set you on fire.)
Men (Teaser):
very pretty, which is all this has to say.
Father Stu:
"inspiring". Yay. Still an asshole. And you don't get to use That
Song.
Jurassic World - Dominion:
this reminds me of the marketing for Superman, trying to persuade
people to ignore what you've heard, the visual effects are really
worth seeing honest guv.
The Adam Project (Teaser):
Ryan Reynolds does heartwarming kidvid. Dad!
You Are Not My Mother:
has some slight potential, but it's aggressively grey and bland.
Low-budget film can often uncover some really powerful acting, but
it's not on show here.
Doctor Strange in the Multiverse of Madness:
what we see of the plot looks simplistic in the extreme. Pretty
effects, but that's not what I'm looking for.
Nope:
appealing people, but is that all you got? I know, I know, the subtle
stuff isn't meant to be in the trailer.
Deep Water (Teaser):
so which of them is the murderer? Why not both?
Chip 'n' Dale - Rescue Rangers (Teaser):
that's a really strange look. Someone thought it would be a good
idea to draw attention to the drawbacks of the medium compared with
proper animation, I guess.
Downton Abbey - A New Era:
no effort at all to tell us why we should care about these people,
because we're meant to be fans already I suppose. But "a film crew
comes to the place" and "the main characters go somewhere else" both
feel like the sort of plot you use in a tired series when you're run
out of ideas.
Fresh:
meh, it's got one big idea and both poster and trailer give it away.
Windfall:
I don't like any of these people.
The Contractor:
they don't do that any more until they do for one last job. It's a
genre in itself, no more inventiveness needed.
Baz Luhrmann’s ELVIS:
I hadn't thought that Elvis in Luhrmannovision was a great idea, but
it might work. Kid-Elvis looks like Wil Wheaton. Probably one of the
nastiest roles Tom Hanks has taken for a while, so presumably this is
the Saint Tom Parker version.
Panama:
self-parody isn't pretty if the actors look as though they don't
realise it's self-parody. (Also Bruce Campbell played this role so
much better on Burn Notice without the pervasive smell of sleaze.)
Parallel Mothers:
well, fine, but it's all a bit grim and bare.
Hustle (Teaser):
sports movie is sports movie. I can't tell one from another even when
they aren't being made to look identical.
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