Some trailers I've seen recently, and my thoughts on them. (Links are
to youtube. Opinions are thoroughly personal. Calibration: I want a
trailer to tell me what's different about this film; the marketers
want it to tell me why it's like all the others…)
The Man From Toronto:
fish out of water meets generic comedy meets even more generic comedy.
Nothing here appeals to me.
The Menu (Teaser):
is trying very hard to convince me it has nothing to say, but I am not
entirely convinced.
Dreaming Walls - Inside the Chelsea Hotel:
I think I can see what it's trying to do, but it's trying to tweak
emotions I don't have.
Anything's Possible:
it's so hard to be young and pretty. Also the trans element is
reduced to a line or two in the trailer, presumably to try to avoid
scaring people off.
Laal Singh Chaddha:
my heart is resolutely unwarmed, but it looks gorgeous. (Is this an
Indian Forrest Gump?)
The Princess:
looks clichéd but it could be a lot of fun.
Beavis and Butt-Head Do the Universe:
I would now pay actual money rather than watch this. So I suppose the
trailer has done its job.
Strange World (Teaser):
seems somehow terribly safe. Pretty, though.
The Hunger Games - The Ballad of Songbirds and Snakes (Teaser):
Oh, right, there was a prequel: how President Snow got that way. I
have no interest, but people who want to see more of this world can
now do so.
Day Shift:
gunfights with vampires is something we've "never seen before"? Huh.
Don't Make Me Go:
brutally heartwarming.
Prey:
…and? That's all you've got?
She Will:
horrible people are horrible? Might go somewhere but I'm not
optimistic.
The School for Good & Evil (Teaser):
has that air of being based on a book series, and sure enough…
The Sea Beast:
causes me to realise how much I'd like to see a film of Deeplight.
Done well, of course, in a way that films never are. This tries to get
away from its focus-group shackles, but it's not going to happen.
Vesper (Teaser):
very pretty, and that's about as positive as a teaser can get.
Black Adam:
it could be the best film in the world and the trailer would still
make it look just like every other superhero film. I'll wait for
reviews.
The Munsters (Teaser):
the working-class ripoff of the Addams Family… is still valuable IP.
(All IP is valuable while it's sitting unused on someone's balance
sheet and they can pretend there are still people who are interested
in it.) Oh, and Rob Zombie is still getting work.
Compartment No. 6
(first eight minutes): slow, and perhaps subtle, perhaps just with
nothing to say… but I'm intrigued.
Persuasion:
"based on", but perhaps not just another slavish remake (there have
after all been six television productions already)? Dare one hope?
Probably not.
Brahmāstra:
it may be that this is utterly clichéd in India and I'm just not
familiar enough with it, but this looks like actual fun.
My Policeman (Teaser):
yeah yeah OK so is it going anywhere? Wait for the real trailer I
guess.
Roald Dahl's Matilda The Musical:
presumably you're meant to bring love for the books. If you don't have
that, this seems quite lacking in interest.
Blonde (Teaser):
an interesting approach but I am not instantly engaged.
I Love My Dad (Teaser):
I'm meant to be heart-warmed, I think.
Hot Seat:
ah, heroic firefighter/cops meet compulsion horror meets "the only
people who think there's anything wrong with capitalism are eeeeeevil
scary terrorists". With "bonus" Mel Gibson.
Cinderella:
well, it looks a bit less utterly generic than some of the other
live-action remakes.
Lyle, Lyle, Crocodile (teaser):
I'm pretty sure I had one of these books as a child. This doesn't seem
a lot like it.
My Old School:
so, um, does this have anything to say?
Smile:
looks like quite standard paranoia jump-scare stuff.
They/Them (Teaser):
generic horror film teaser meets ooh these young people with their
pronouns.
Barbarian (Teaser):
ooh these young people with their AirBnBs, I don't really understand
them but I didn't do them when I was growing up so they must be bad.
Instant horror film premise.
Mothering Sunday:
I have trouble seeing the appeal, but I suppose it is Glenda Jackson's
first performance in 30 years.
White Bird - A Wonder Story:
apparently you loved Wonder (2019), so you get more of it.
The Invitation:
is the creepy not just a bit heavy-handed? And this is just the
trailer? I guess the heavy-handed is what people are here for.
Wrong Place:
oh Bruce. How many of these things are you doing? And why do they
all look the same?
Hocus Pocus 2 (Teaser):
haven't seen the first one, but this looks awfully predictable.
Resurrection:
points for Hall, but Tim Roth can play abusive ex-boyfriend in his
sleep, and "everyone but her thinks she's mad" has rather been done.
Thirteen Lives:
slight points for Ron Howard, but this is basically a claustrophobia
film.
See How They Run (Teaser):
might be fun. For me the trick is to like your source material, to
say that it's silly but you love it anyway. So just maybe.
South Park - The Streaming Wars - Part 2 (Teaser):
not really a South Park fan. Shouty people, what fun.
Ticket to Paradise:
obvious romcom setup is obvious. But the acting is at least amusing to
watch. If I can't have a new thing, I can at least hope for the old
thing done a bit better.
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